B2B Marketers Gear Up for the Future!

LinkedIn's "2024 B2B Marketing Benchmark" study has revealed the future of B2B marketing teams: flexible, data-driven, and customer-centric like never before. 

Whether it is built internally or in outsourcing through a specialized partner agency, here's 5 resources Marketers in B2B should looking for for their teams to stay ahead:

Strategic Thinkers: These are the growth hackers with strategic mindsets who understand market dynamics and trends. They’re those handling budgets across multiple channels—paid media (23%), creative development (21%), and events (18%).

Tech Geeks: Mastering a range of MarTech tools, B2B tech enthusiasts are skilled in CRM systems, marketing automation platforms, analytics tools, and the latest in generative AI. A fact: 66% of B2B marketers are already harnessing the potential of generative AI.

Creative Mavericks: It takes creativity to stand out in a crowded marketplace. These B2B professionals are investing heavily in User Experiences and Interfaces (UX/UI), ensuring that B2B brands stay memorable through digital products. 

Content Strategists: Time to welcome Technical Content Studios in B2B Marketing teams. These individuals craft engaging, valuable content across multiple formats and platforms, including digital PR. Over half are focusing on visual content—think videos and infographics—to capture audience attention.

Generative AI Usage: Generative AI is shaking things up in the B2B marketing world too! A full 66% of marketing leaders are already using this game-changing technology. Here’s what they’re seeing: 40% report boosted efficiency and productivity, 39% are cranking out content faster than ever, and 30% are enjoying serious cost savings.

Then, these are men and women (and technologies) B2B marketers will need in the next year or two. Leading the pack is innovative and out-of-the-box thinking (43% of respondents), followed closely by problem-solving (41%) and adaptability (41%).