A new Digital Approach for Frigel

Development of a new Digital Approach for Brand Awareness and Demand Generation

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The Ask

After decades of offline marketing only, Frigel wanted to bring a Digital Approach into its customer acquisition strategy, enhancing Brand Awareness, and establishing a Demand Generation Mechanism tailored to predefined targets.

N. of SQL/quarter

Closed Leads/quarter

186k

AVG Deal Amount

Our Approach

Strategy & How

The strategy devised by Krein consisted of two key steps: a thorough study of the Supply Chain through its"decomposition" and the creation of ne Website Content containing valuable elements for Frigel's audience.

The Delivery

Final solutions

Krein's strategy enabled the RFI-RFQ phases. The implemented Lead Generation mechanism resulted in attracting approximately 40-50 potential clients per month, collecting qualified Leads from the oil and gas, marine, and energy sectors.

About

Frigel

Since 1960, manufacturers have chosen Frigel for maximum efficiency and reliability in process cooling management through Intelligent Process Cooling.

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