A new Digital Approach for Frigel
Development of a new Digital Approach for Brand Awareness and Demand Generation
After decades of offline marketing only, Frigel wanted to bring a Digital Approach into its customer acquisition strategy, enhancing Brand Awareness, and establishing a Demand Generation Mechanism tailored to predefined targets.
Strategy & How
The strategy devised by Krein consisted of two key steps: a thorough study of the Supply Chain through its"decomposition" and the creation of ne Website Content containing valuable elements for Frigel's audience.
Final solutions
Krein's strategy enabled the RFI-RFQ phases. The implemented Lead Generation mechanism resulted in attracting approximately 40-50 potential clients per month, collecting qualified Leads from the oil and gas, marine, and energy sectors.
Frigel
Since 1960, manufacturers have chosen Frigel for maximum efficiency and reliability in process cooling management through Intelligent Process Cooling.