A new Brand Image and Website for Polaris

CX Analysis, Brand Image Implementation, Website Development

The Ask

Polaris asked o Krein to redesign their Corporate Website that would properly narrate the group's transformation into a joint-stock company, and to undergo a "restyling" of the Brand Guidelines. One of the brief's key priorities was to align the company's Visual Identity with its goal of becoming the leader in the market from an "educational" and "informational" point of view.

30%

Engagement digital channels

Entity conveyed in a single ToV

Brand linked together

Typographic characters created

Our Approach

Strategy & How

As part of its B2B Marketing Strategy for Polaris Engineering, Krein first conducted a CX Discovery as well as an analysis of the competitive landscape and strategic positioning of Polaris. Based on the results, Krein aligned the company's Visual Identity, creating a unified and, most importantly, consistent image in line with Polaris's goals and target audience.

The Delivery

Final solutions

The Krein team crafted a new Visual Identity and Tone-of-Voice for Polaris. Additionally, the new Website has been designed with assets aligned to the updated Brand Guidelines. Particularly relevant in this regard was the creation of a new Logo together with a special “alphabet”: this new system draws inspiration from Morse code, aiming to mirror its communication style. The resulting Brand Identity now reflects Polaris' mission to link its technology with the human dimension.

About

Polaris Engineering

Polaris Engineering is the partner and consultant for the search of AI-based digital solutions, aiming to obtain competitive, lasting, and valuable advantages for its clients within several industrial markets.

Success Cases