A new Brand Image for Hexxcell
CX Analysis - Brand & UI/UX Development - Brand Guidelines & Brand Book - Motion Graphic & User Experience Video - LinkedIn Management
Hexxcell asked Krein to support the realization of a refreshed, user-friendly, and sophisticated Brand Image by redesigning its website, incorporating modern interactions that reflected more its "high-tech soul”.
Strategy & How
Among different B2B Marketing solutions, Krein carried out for Hexxcell a CX Discovery, with a focus on positioning scenario and competitors. This action was introductory to the design of a sophisticated and highly scalable new Logo based on the geometric pattern created for the entire corporate Design System.
Then, Krein worked on Hexxcell's Website redesign, incorporating new visual elements. Finally, following the updated Brand Guidelines, a corporate video introducing the company was produced for Hexxcell.
Final solutions
Krein has delivered a completely revamped Brand Guideline to Hexxcell, featuring a new logo and a fresher Visual Identity. Krein also developed for Hexxcell's a Multichannel Content Strategy, emphasizing corporate-oriented content and showcasing employees, resources and values.
Hexxcell Ltd.
Hexxcell spun-off in 2013 from London’s Imperial College with the mission to introduce Digital Twins and other digital assets based on AI, big data, and predictive analysis for the management of industrial thermal systems in refineries and petrochemical plants.